In an academic job search, the desirability of candidates is demarcated by certain categories understood by all. For example, the candidate who has published a scholarly book by the time she finishes her Ph.D. is ostensibly a stronger contender than applicants who have published book reviews in minor journals. The candidate who has proved she can draw in $1 million of external funding is going to be looked upon more favourably that she who wasn’t able to win any cash past her entrance scholarship. These indicators of scholarly achievement are clearly understood to be the standards by which hirings happen — though of course, what actually shakes down in a hiring committee is also subject to all kinds of human caprice, power struggles and political jockeying.
In your non-academic job search, other, sometimes more elusive, criteria set the standard for your candidacy. Unlike academic achievements, which can be pointed to definitively as proof of your ability, non-academic employers are going to be looking for qualities that can’t be measured by a grades transcript or a list of publications. Sure, they’re going to need concrete qualifications like a university degree, or a knowledge of a certain software package, but they also need things like communication skills, writing skills, teamwork skills and multitasking. Fortunately, these are things the average Ph.D. has. Unfortunately, it’s up to you to demonstrate that effectively to potential employers.
One mistake that fresh-out-of-grad-school post-academics may make when entering the non-academic job market is to assume that your potential non-academic employer really gives a hoot about your Ph.D. Oh, sure, they care about your Ph.D. insofar as they care about someone who can set priorities, meet deadlines, work under pressure, exercise problem-solving skills, and so forth. But he or she may not actually know that getting a Ph.D. is actually proof of all of those abilities. So putting your degree proudly at the top of your cover letter and résumé, as though that alone were proof of your qualifications for the job, is not the way to go (for most sectors). But, I hasten to add, shamefully trying to tuck away the major accomplishment that is the Ph.D. is really no better.
A while back, I met with a client who told me that he felt as though his Ph.D. was a giant boulder he was trying to hide behind him. It was this huge liability, in his mind, that he couldn’t disguise. My response? I said that, from my point of view, there was no point in trying to hide having a Ph.D. Even if you wanted to, I can’t imagine how you would do that (short of actually lying on your résumé, which is SIN NUMBER ONE, in my books). Hiding a Ph.D. seems like a silly strategy when what you could actually do is leverage it.
My reply to this client was to tell him that we were going to take a big old pickaxe and smash it into that big boulder of a Ph.D. We’re going to break into its component pices and offer those pieces to potential employers. What are the pieces? Teaching, research, writing, to be sure, but everything else that I mentioned above, too: ability to juggle and set priorities, meet deadlines, work under pressure, and so on.
By foregrounding and offering employers the skills that they want, you are making it clear that you “get it” — you understand what they need. The Ph.D. (and all the activities you did while undertaking it) are proof of those skills. By using the Ph.D. as proof of those skills, you’re leveraging your degree — neither hiding it nor foregrounding it. Rather, you’re using it optimally to communicate your strengths as a candidate to your potential employer. And wow, it’s so much easier than hauling that big boulder around behind you.
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